Terms of
Service
Welcome to Smart Choices Zone. These terms govern your interaction with our digital showcase and bespoke advisory services in Dubai. By accessing this platform, you agree to the standards of conduct and legal boundaries outlined below.
The following terms and conditions govern all access to and use of the Smart Choices Zone website (smartchoiceszone.com), including all content, services, and products available at or through the website. This platform is owned and operated by Smart Choices Zone, located on Jumeirah Beach Road, Dubai.
Access to our curated collections and consultation booking services is offered subject to your acceptance without modification of all the terms and conditions contained herein. By accessing or using any part of the web site, you agree to become bound by these terms. If you do not agree to all the conditions of this agreement, then you may not access the website or use any services.
Smart Choices Zone reserves the right to update, change or replace any part of these Terms of Service by posting updates and/or changes to our website. It is your responsibility to check this page periodically for changes. Your continued use of or access to the website following the posting of any changes constitutes acceptance of those changes.
Questions regarding legalities?
Our legal and advisory team is available for clarification on our service standards.
Contact LegalIntellectual Property &
Artistic Heritage
All content included on this site, such as text, graphics, logos, button icons, high-resolution imagery, digital downloads, and data compilations, is the property of Smart Choices Zone or its content suppliers and protected by international copyright and United Arab Emirates intellectual property laws.
The designs of the jewellery featured in our collections are exclusive intellectual property. Any unauthorized reproduction, mimicry, or digital scanning of our pieces for commercial use is strictly prohibited and subject to legal action under Dubai jurisdiction.
Service Accuracy & Availability
Smart Choices Zone attempts to be as accurate as possible in the description of services and displayed collections. However, we do not warrant that product descriptions or other content of this site are accurate, complete, reliable, current, or error-free.
The availability of certain gems or bespoke materials is subject to market fluctuation. Prices and availability are subject to change without notice. All appointments for consultations on Jumeirah Beach Road are subject to confirmation by our concierge team.
Third-Party Links
Certain content and services available via our website may include materials from third-parties. Third-party links on this site may direct you to third-party websites that are not affiliated with us. We are not responsible for examining or evaluating the content or accuracy and we do not warrant and will not have any liability or responsibility for any third-party materials or websites.
Limitation of Liability
Smart Choices Zone, our directors, officers, employees, or affiliates shall not be liable for any injury, loss, claim, or any direct, indirect, incidental, punitive, special, or consequential damages of any kind, including, without limitation lost profits, lost revenue, lost savings, loss of data, replacement costs, or any similar damages, whether based in contract, tort (including negligence), strict liability or otherwise, arising from your use of any of the service or any products procured using the service.
Governing Law
These Terms of Service and any separate agreements whereby we provide you Services shall be governed by and construed in accordance with the laws of the United Arab Emirates, specifically the regulations of the Emirate of Dubai. Any disputes arising shall be handled within the competent courts of Dubai.
Transparency in Every Carat
Last Updated: April 16, 2026
Dubai Headquarters
Jumeirah Beach Road
Dubai, United Arab Emirates
+971 4 347 6699
info@smartchoiceszone.com
Showcase Hours
- Monday - Saturday 10:00 - 21:00
- Sunday By Appointment Only
Consultations for bespoke commissions are hosted in our private vault room. Please book 48 hours in advance.
